
Shad Balch, General Motors’ Environmental and Energy Specialist, says:
“HandBookLive video has been a great tool to educate consumers about Chevrolet’s fuel cell vehicle technology. The education-based format of HandBookLive is ideal to explain how this emerging green technology works.”
Video interview: Simon F Smith, President of HandBookLive, Inc and Shad D. Balch, GM Western Region Environment & Energy Policy and Communications talking about GM's "Project Driveway" that helped introduce the Chevy Equinox to the public.
Also, watch Chevy Equinox HandBookLive video!
"Working with HandBookLive, and having their service to offer my clients, has been a great experience. I truly believe that the service they provide is extremely beneficial, and is something that many people can use to provide promotion and/or education about their product or service. Its ability to serve as a video instruction manual makes it such a valuable resource. Having all that information about so many products all in one place, organized the way they do, is brilliant. I never have any worries about recommending them to clients - I know they’ll take care of everyone I send their way. And having the relationship go the other way, with them recommending 100 ACRE FILMS to their clients is yet one more reason to partner with HandBookLive. Working with them really is a team effort, and it’s a great team to be a part of." - Eric Addison, Owner of the San Diego Video Production company 100 ACRE FILMS
April King, CEO of Hypnoz Therapeutic Devices Inc. used www.HandBookLive.com to showcase a new product for anesthesiologists. King also hired HandBookLive, Inc to produce a video.
“I went to the HandBookLive.com web site and noticed a lot of companies utilizing their services to make something complicated seem easy. They are able to summarize instructions and make them easy to understand.
The video was instrumental in landing an exclusive distribution agreement. I have received hundreds of e-mails from people who are interested in our product simply because they saw the video.” - April King, CEO of Hypnoz Therapeutic Devices, Inc.
Video testimonial by Bryce Finnerty from SticViews.com
HandBookLive developed a video for SticView based on their existing videos as well as additional images and digital assets provided by SticViews.
Bryce Finnerty: "HandBookLive is a great company to work with because of the quality, affordability and social marketing benefits... HandBookLive videos can be used for marketing your products, sharing links on other sites, and it drives traffic back to you generating sales... As HandBookLive grows we are benefiting as well for which we are very grateful... We are featuring links to the video on our customer support pages. You can learn much faster from a video, watching how people do things, than sitting down and reading a manual".
Strapparatus Corp. Case Study (PDF)
Strapparatus Corp. is a start-up company that manufactures headgear devices for respiratory, anesthesia and sleep medicine applications. Strapparatus founder James Moriarty turned to HandBookLive to develop a product video for his nasal mask (CPAP) and full-face (BiPAP) headgear for sleep disorder breathing. 
“Practitioners and patients want to see the real-life application of medical products before they buy. My prospective customers and distribution partners are looking for "proof" of product advantages, benefits and features,” explains Moriarty. “We were looking for a means to effectively demonstrate our product on our website and provide simple, understandable directions.”
HandBookLive worked with Strapparatus to create a product video that details the headgear’s proper fit, assembly and use.
"HandBookLive really did a first-rate product information presentation. We couldn't be happier with the results,” says Moriarty. “In fact, we are so impressed with the video that we promote it in our advertising, include inserts directing customers to the video in our product packaging and all of our marketing materials. It’s also been a great addition to our online store — helping convert interest to sales.”
Strapparatus has received a great deal of favorable feedback from patients, healthcare practitioners and durable medical equipment manufacturers about the utility of their HandBookLive video.
“We are hoping to develop HandBookLive videos for other Strapparatus products in the future,” adds Moriarty. “Online video demos are only going to grow in importance in our industry.”
Gofoodoogle.com Case study (PDF)
Gofoodoogle.com is a national online restaurant menu search and order website.
In order to help site visitors quickly and easily learn how to use Gofoodoogle.com’s search and order capabilities, site founder Laura Wynn turned to HandBookLive to develop an instructional video.
“We knew we needed to add a video tutorial to our website to show
consumers how simple it is to use Gofoodoogle.com to
order food online,” explains Wynn. “It’s been a huge success.
We have seen an increase in order completion since adding the tutorial,
and simultaneously, our customer service department has seen a decrease
of questions regarding the program functionality. Essentially, because of
the video, we’re no longer losing customers because they’re
too intimidated to complete an order.”
More than just demonstrating the website’s basic functionality, the HandBookLive video also highlights features such as the ability to suggest new restaurants, subscribe to the Gofoodoogle blog or tell a friend about the site, as well as the availability of guidelines for restaurant owners. It serves as a comprehensive promotional package for the company.
“HandBookLive’s services have been top notch. From pre-production to post-link customer service and video distribution, we feel we have received a wonderful product,” says Wynn enthusiastically. “I especially appreciate that as part of an introductory offer, for the first three months we were able to try out the premium account services, which provided us with reports about visits to our video. The premium services reinforced that we had made a wise decision in having HandBookLive create our video.”
According to Wynn, both customers and restaurant industry colleagues love the video.
“My advice to other companies who want to create a product video is ‘don’t try to do it yourself,’” stresses Wynn. “Leave video production to the experts – the end result is much more professional. We’re proud to share our HandBookLive video not only with customers, but also with potential investors.”